Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy (Skillshare - Engsub)

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Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy

Want to learn copywriting for beginners? This course is packed with insights from a veteran web copywriter with over 14 years of experience across 153 different industries. Whether you’re new to writing or looking to sharpen your skills, this class teaches you how to craft web copy that sells without sounding pushy or cliché.

In today’s digital world, there’s so much noise—millions of websites, emails, and social media posts all competing for attention. To stand out, you need engaging and persuasive copy that connects with your audience and drives sales. This course will show you how to do just that.

Over 16 short, easy-to-follow video lessons (just 60 minutes total), you’ll learn the fundamentals of writing for websites and transforming cold visitors into warm leads, customers, and sales.

Here’s what you’ll master:

• Copywriting 101: The basics of writing effective landing pages, emails, and web pages.
• Headline Mastery: Learn to create attention-grabbing headlines with 3 proven templates.
• Audience Insights: Discover how to read your audience’s minds using an 8-point research questionnaire.
• Call-to-Action Buttons: Write compelling call-to-action copy with fill-in-the-blank templates.
• Competitive Advantage: Learn to stand out in a crowded marketplace by showcasing your competitive advantages.
• Features vs. Benefits: Turn boring features into irresistible benefits with two simple questions.
• Overcome Writer’s Block: Easy exercises to help you break free of writer’s block and get back to creating.

If you’ve ever struggled to describe your business in a way that truly connects or stared blankly at a screen unsure what to write next, this class is designed for you. Get ready to create copy that sells, captivates, and converts.

Link gốc: https://www.skillshare.com/en/classes/copywriting-for-beginners-how-to-write-web-copy-that-sells-without-being-cheesy/627184083

Time Course: 1 hours 2 minutes (17 Lectures + Documents)

Instructor: Jesse Forrest

Total Weight: 324.78 MB

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